From the NPI team
Original analysis on dental patient acquisition economics, full-funnel attribution, and the infrastructure that separates measurable growth from guesswork.
The dental marketing industry has a structural problem. Agencies are incentivized to spend your money, not to prove it works. We decided to build something different.
You're paying $15 per click. Do you know what happens next? The post-click experience is the most expensive blind spot in dental marketing.
"We just redesigned our website" is not a patient acquisition plan. Here's the difference between a brochure site and a system that actually brings in patients.
Everyone says "run Google Ads." Nobody tells you what to realistically expect. Here's the honest breakdown of dental ad economics by market size.
Your agency says you're getting leads for $50 each. But a lead isn't a patient. Here's the actual math — and why it matters more than anything else in your marketing.
You're spending $3,000 a month on marketing. Your agency sends a PDF with impressions and clicks. But you still can't answer the simplest question: how much did each new patient cost?